Charles F. Kremp 3rd lives in Jenkintown, PA, with his wife Gina. He is Chairman
of Kremp Florist in the Philadelphia area and is 1 of only about 13 retail florist
owners to be named to the Society of American Florists Floriculture Hall of Fame,
the industry’s highest honor. He has also been named Pennsylvania Florist of the
Year, Citizen of the Year by the local chamber of commerce and honored with
many other notable industry and community awards. Today, although not involved
in the day-to-day business activities, he enjoys discussing new ideas and plans with
his sons Scott, Steve, Drew and Chad, who along with his daughter-in-law and two
grandsons who now run Kremp Florist. In his over 70 years in the floral industry,
he has witnessed many cultural changes not only in the flower industry but society
as a whole which have necessitated changes in how Kremp markets its products
and services. His business strategy has adjusted many times in response to these,
adapting from an initial single local flower shop to one with branches covering the
Philadelphia market and back to the single store location with an intense
investment and effort in Internet marketing.
Kremp’s has been a staple at the annual Philadelphia Flower Show, where Charles
has been involved for 50 years and won several awards. He was the industry
consultant to a start-up working to move the complex floral industry into e-
commerce and developed one of the first florist websites. His strong interest in
marketing was recognized, and he was appointed chair of the American Floral
Marketing Council. Charles has consulted for many industry corporations and held
seminars across the United States and Canada for retail florists focusing on
strategies to improve their businesses. A highlight of his career was being selected
four times to lead the effort to provide floral decorations for all the public events at
the Presidential Inaugurations - for George H. W, Bush, the first for Bill Clinton,
and both for George W, Bush.